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Offwhite Concept Project

INDUSTRY
Concept Project (Streetwear Nike Brand)
PROJECT DETAILS

OVERVIEW

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This self-initiated concept project explores how Virgil Abloh’s deconstructed design language could live on in a Nike x Off-White landing page. Inspired by The Ten collection and Abloh’s radical approach to visual storytelling, I set out to design a launch experience that feels raw, editorial, and urgent.
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Time became the central theme, both as a nod to limited releases and as a structural tool. Through custom visuals, layered textures, and layout tension, the landing page recreates the energy of a drop before it hits.

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RESEARCH & BRANDING

Branding

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The highlight of the landing experience was a rotating clock-based interaction where each shoe from The Ten was positioned like an hour on the dial. As the “hand” points to each one, it reveals pricing and close-up detail, making product discovery feel cinematic and time-sensitive.

This interaction, paired with bold overlays, distressed textures, and industrial-style typography, brought Off-White’s design philosophy to life in a digital environment.

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lessons learned

Reflections

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One of the most powerful insights from this project was how a single concept, in this case, time can influence every part of a design: copy, layout, structure, interaction.

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This project helped me connect brand storytelling with UX structure in a more visceral way. Virgil’s ethos of “designing from the gut” challenged me to trust creative instincts, and still land on something usable.

Check out more work

Other Projects

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