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ProgressU

INDUSTRY
Education / Personal Brand
PROJECT DETAILS

Overview

ProgressU is a one-person tutoring business serving 3rd to 8th-grade students founded by Deanna, an experienced educator and lifelong learner. The vision for this website was to establish ProgressU as a professional but personal brand that parents can trust with their child’s growth.

The Goal

The goal was to create a central online hub where parents could register their children, stay updated on progress, and access important records, all while capturing the heart of ProgressU: confidence-building, joyful learning, and individualized student growth.

I also wanted to create a sense of trust from prospective parents for ProgressU, so to accomplish that, I scanned and digitized all thank you cards from Deanna's past students and embedded that on the finished website.

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RESEARCH & BRANDING

Branding Colors & Marketing

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The visual language had to balance professionalism with warmth, which means not overly childish, but also not sterile. I used soft, approachable colors, rounded typography, and spacious layouts to reflect trust, care, and clarity.

The copy was written in Deanna’s voice: clear, nurturing, and encouraging to make parents feel like they were speaking with someone who genuinely cares about their child’s potential.

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lessons learned

Reflections

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This project was a deep dive into building emotional trust through design. I learned how to translate the heart of a one-person business into digital form without losing its personality.

It also pushed me to balance user-centered structure (for parents) with visual creativity that still felt light, playful, and inviting.

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Check out more work

Other Projects

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